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Sustain­ability



We have received Travelife Partner award as a recognition of our commitment towards social and environmental sustainability for the first time in 2022. In January 2025 our Travelife Partner status has been extended for another two years. 

To receive Travelife Partner level a company has to comply with more than 100 criteria, related to office management, product range, international business partners and customer information.

Travelife is a certification system, dedicated to achieving sustainable practices within the tourism industry. It provides companies with realistic sustainability goals, tools and solutions to implement positive change within their businesses and supply chains.
Read more about Travelife here.


Missio

We offer tourists a range of products in harmony with Finnish nature. We are privileged to live and operate in an area where we can still find pristine, unpolluted nature. The air is amongst the cleanest in the world and there is no plastic pollution in our waters. We continuously work in diminishing our business’s environmental impact. We want to be a responsible employer and partner to our numerous subcontractors and stakeholders. We wish our subcontractors and partners to consider their sustainability and environmental footprint. We also encourage clients to make ecologically friendly choices by providing some tips prior to their arrival.

Our targets 2025-2026

We aim to develop the sustainability of our business eg. with the following means:

  1. 25 % of diesel that is used for work purposes will be renewable diesel.
    > Situation:
    2023: 25 % / 2024: 24 % / 2025: 35 %

  2. The amount of vegetarian food will be increased so that all groups will have at least two vegetarian lunches and dinners per week. For skiing groups, a vegetarian dinner will only be served on arrival day to ensure sufficient energy intake after a skiing day.
    > Situation:
    2023: An average of 2 vegetarian lunches per group and 1,5 vegetarian dinners per group. Total approx. 2600 servings.
    2024: An average of 2,5 vegetarian lunches per group and 1 vegetarian dinner per group. Total approx. 3200 servings.
    2025: An average of 1,9 vegetarian lunches per group and 1,25 vegetarian dinners per group. Total approx. 3250 servings.

  3. 75 % of tea and coffee will be Fairtrade tea and coffee.
    > Situation: Fair trade coffee and tea have not been purchased in 2023-25 for logistical reasons and the lack of coordination. 

  4. More efficient use of direct international flights
    We will further develop airport transfers to ensure that an increasing number of customers can smoothly utilize direct flights to Kuusamo without long waiting times. At the same time, we aim to keep the driven kilometers per customer at the current level (approx. 40 km/customer in 2023 and 2024 and 45 km/customer in 2025 and 2026) by combining transfers for different groups.

    In winter 2024, 38% of international customers arrived via direct flights to Kuusamo Airport, while 2% arrived at Rovaniemi Airport. In winter 2025, 37% of international customers arrived via direct flights to Kuusamo Airport and 2% at Rovaniemi Airport. In winter 2026, the corresponding figures were 33.5% and 5.5%.

Sustainability policy

Ecological sustainability – minimising the environmental impact

An airplane in the air

Flights

Flights are not included in our tour programmes. For international guests, travelling to Finland generally requires flying, and we recognise that flights account for a significant share of the carbon emissions associated with their trip.

Direct flights to Kuusamo are available from a limited number of European airports during the winter season, and we recommend using a direct connection whenever possible. Where no direct flight to Kuusamo is available, we recommend flying directly to Helsinki and changing there for a connecting flight to Kuusamo.

We also provide information about alternative onward travel from Helsinki by train and bus.

A skier heading towards the sun across a flat terrain.

Bus transfers

We purchase most of our transfers from local transport companies, while some are operated by us using rented buses or minibuses. For each airport and local transfer, we choose a vehicle suitable for the group size.

The tour price includes scheduled group transfers to and from the nearest airport. Whenever possible, transfers are shared between participants from different groups travelling to the same destination at similar times. Most of our groups arrive and depart on Sundays, which makes it possible to combine transfers. This is also taken into account when scheduling our tours, for example by arranging ski and snowshoeing groups to arrive on the same day. Sharing transfers reduces the number of kilometres driven compared with separate group transfers.

A man driving a snowmobile which is pulling a sledge with gear

Other transfers

Vehicles are needed for transporting luggage and equipment and for other necessary transport related to the operation of our tours. In winter, electricity is needed to preheat vehicle engines. Unnecessary preheating is avoided, and timers are used when necessary.

Activities

A swamp in the summer

Out and about

We travel mainly on foot, skis, snowshoes, bicycles and canoes during our activities. Our tours are organised in small groups, typically with a maximum of 12 participants.

Guests receive information about the local environment and culture, seasonal conditions and Finland’s everyman’s rights, with particular attention to the characteristics of the area they are visiting. Some of our tours include visits to prehistoric rock paintings. Guides provide information about the site and explain how it should be visited.

In winter, we use existing maintained cross-country ski tracks where appropriate. On ski tours, we also groom skiing tracks specifically for our groups, mostly following established winter trails. We aim to keep the amount of snowmobile driving needed for track preparation to a minimum. In summer, our hiking tours mainly follow marked hiking trails.

Picnic lunches around an open fire are part of many of our tours. We use designated campfire sites maintained by Metsähallitus, Parks & Wildlife Finland, and pay a fee for the use of these facilities. Guides keep fires no larger than necessary and make sure they are properly extinguished after use. Open fires are not made when restrictions due to wildfire risk are in force.

We use composting toilets provided at campsites and rest areas. Where no toilet facilities are available, guides instruct guests on appropriate practices.

Two huskies ready to go for a safari.

Huskies and reindeer

We buy the vast majority of our husky safaris from a partner that holds the Green Activities certificate as proof of responsible operations. The majority of our reindeer farm visits take place on farms that host tourists on a small scale. These visits do not include reindeer sleigh rides.

A girl ice-fishing and presenting her catch.

Ice-fishing

We practice catch and release, unless the fish will be prepared as food.

Two girls ready to go on a snowmobile

Motorised activities

Our programmes don’t include motorised activities, such as snowmobiling or quad biking.

Some groups have the option of booking a snowmobile safari for an additional fee. We recommend short safaris of a couple of hours, with two people sharing a snowmobile.

Bear watching

On some of our summer hiking trips, customers can participate in bear watching and photography excursions for an additional fee. During these excursions, it is possible to watch and photograph the animals from a hide. The organisers of the bear watching trips follow applicable laws and guidelines and carry out the trips in a way that minimises their impact on the natural ecosystem. For example, the bears are only fed during the bear watching season.

A large red wooden cabin at night

We purchase accommodation and most meals from our local partners. Finnish meat, fish and dairy products are preferred, and our partners also use locally produced and wild food according to availability. Depending on the partner, this may include berries and mushrooms from the surrounding forests, locally caught fish and game.

Picnics
We prepare picnic lunches for our ski tours ourselves and occasionally provide other meals. For the meals we prepare ourselves, the meat, dairy products and bread we purchase are Finnish.

Wilderness cabins
Some of our tours include overnight stays in wilderness cabins without running water or electricity. The cabins and saunas are heated with wood-burning stoves, and guides use only the amount of firewood needed for heating. There are no waste disposal facilities at the cabins, so all waste is brought back to the base camp, where it is sorted and recycled as far as possible.

Water

We recommend drinking fresh Finnish tap water. We ask our guests to bring a reusable water bottle that can be filled with tap water for the day’s activities. At wilderness cabins, drinking water is brought in canisters. Bottled water is generally not available for purchase during our tours.

We encourage guests to use water sparingly, for example when showering. At wilderness cabins, water for washing and washing dishes is taken from the lake.

Nuotio, jossa nokipannu tulilla ja lettu paistumassa

Waste

For picnic lunches, we use reusable dishes and cutlery. We encourage guests to bring their own reusable lunch box for sandwiches instead of using the paper bags we provide. Disposable plates and cups are used only when necessary.

Waste generated during our activities is brought back from the wilderness, with the exception of coffee grounds, which may be composted on site where appropriate. At the base camp, waste is sorted and recycled as far as possible, including plastic, metal, glass, cardboard, bottles and other recyclable materials. Batteries are taken to the appropriate collection points. Guests are also instructed to sort and dispose of their waste correctly.

Landfill waste from our operations mainly consists of broken equipment that cannot be repaired or reused. Equipment that is no longer used by our guests but is still in usable condition, such as skis, snowshoes and winter boots, is sold second-hand or donated. Unusable textiles, such as winter overalls, are taken to textile recycling collection points. Sheets and towels that we no longer need but are still usable are donated for reuse.

A red wooden house. A high pile of snow on the courtyard.

Office

Our small home office has two full-time employees. The office is heated with Finnish wood pellets, and the room temperature is adjusted to avoid unnecessary energy use. We use energy-saving or LED light bulbs, and lights and electrical equipment are switched off when not in use

We sort and recycle all recyclable office waste. Items requiring separate collection, such as printer cartridges and light bulbs, are taken to appropriate collection points. We use paper with a recognised environmental certification or ecolabel and print only when necessary, using double-sided printing to reduce paper consumption. 

We do not produce printed brochures; all tour materials are digital or available online. Invoices are sent by email.

ECONOMICAL SUSTAINABILITY – sustainable choices

  • We favour Finnish products in our purchasing and, depending on availability, also locally produced products.
  • We choose high-quality, long-lasting products that can be repaired.
  • We favour local stores over online shopping. When ordering online, we aim to buy in larger quantities to reduce the number of deliveries and the amount of packaging.

SOCIO-CULTURAL SUSTAINABILITY – close co-operation locally

  • We employ local guides whenever possible. All guides are required to familiarise themselves with our sustainability policy and follow it in their work.
  • Our operations are based on cooperation with a local network of partners. We support the local economy by working with small, mostly family-owned accommodation providers, restaurants, transport companies and other service providers in rural areas.

ETHICAL SUSTAINABILITY – fair and equal

  • Our employees are paid in accordance with Finnish legislation and applicable collective labour agreements. We honour our agreements with partner companies and pay them according to the agreed terms.
  • We comply with applicable laws and official regulations.
  • We are committed to the equal treatment of all people, regardless of nationality, religion, language, sexual orientation or any other personal characteristics.
  • Most of our tours are activity holidays and may not be suitable for people with reduced mobility or other accessibility needs. On request, we can tailor tours for groups with specific accessibility needs when we have the appropriate expertise and resources to meet their needs safely.

SAFETY – for the benefit of our guests and staff

  • Safety is a priority throughout every tour.
  • We prepare a safety plan for each tour in accordance with official guidelines. Guides are required to familiarise themselves with the plan thoroughly before the tour.
  • All guides are required to hold a valid Level 2 first aid certificate.
  • We ensure that guides are thoroughly briefed before each assignment and have all the necessary equipment and gear.

10 sustainability tips for your holidays

All human activities have an impact on the environment, and tourism is no exception. Small choices before and during your holiday can help reduce its environmental impact. Thank you for doing your part.

Before you travel

1. Choose direct flights and public transport where possible

If a direct flight to Kuusamo is available from your departure airport, we recommend using it. Otherwise, we recommend flying directly to Helsinki and changing there for a connecting flight to Kuusamo. You can also continue from Helsinki by train and/or bus. If you can reach your departure airport by public transport, consider using it instead of travelling by car.

2. Use the shared airport transfers included in your tour.

Our tour prices include scheduled group transfers to and from the nearest airport. Using these shared transfers instead of arranging a private transfer helps reduce the number of vehicles and kilometres driven.

3. Pack with care

Bring what you need without packing unnecessary items. When travelling in winter, however, make sure you have enough warm clothing. Check our equipment list for guidance before you travel.

4. Rent, borrow, buy second hand

You may need clothing or equipment for your holiday that you rarely use at home. Instead of buying new items, consider renting, borrowing or buying second-hand. We also offer rental equipment and winter clothing for many of our tours.

On your trip
5. Respect the nature

Follow the guidance provided by your guide on routes, campfire sites, waste and other practices in nature. Do not leave any waste behind.

6. Save energy

Switch off lights and electrical devices when you are not using them.

7. Enjoy our fresh tap water

Tap water in Finland is safe and of high quality. Bring a reusable water bottle or thermos that you can fill before setting out for the day’s activities.

8. Avoid food waste

At buffets, take only as much food as you expect to eat. You can always go back for more.

Please note: Special diets and vegetarian meals are prepared for guests who have requested them in advance. Please let us know about your dietary requirements before the tour so that the correct amount and type of food can be prepared.

9. Use water sparingly

Do not leave taps running unnecessarily and be mindful of water use when showering and using other facilities.

10. Sort the waste

Waste sorting facilities vary between accommodations. Ask your guide how waste should be sorted at each location.